Mind Wars: The Battle for Your Brain Ian McFadyen

ISBN: 9781865083162

Published:

Paperback

232 pages


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Mind Wars: The Battle for Your Brain  by  Ian McFadyen

Mind Wars: The Battle for Your Brain by Ian McFadyen
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 232 pages | ISBN: 9781865083162 | 8.19 Mb

Explores the notion that ideas are not simply phenomena which occur in the human brain, but are self-replicating programmes that spread from individual to individual. This concept has become known as meme theory. Through the same process of naturalMoreExplores the notion that ideas are not simply phenomena which occur in the human brain, but are self-replicating programmes that spread from individual to individual.

This concept has become known as meme theory. Through the same process of natural selection that has shaped biological organisms, these belief systems have developed the capacity to build social structures, control economic systems and harness the energy of human beings to promote their own existence. Their fundamental power lies in their ability to shape the individuals view of reality: although they co-exist with the individuals own perceptions, they have the power to determine the individuals interpretation of their perceptions, and to exploit gaps in human knowledge in order to perpetuate their own survival.



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